Instinct and efficiency
Instinct coupled with efficiency, a subtle yet deliberate contradiction, is the leitmotiv of csm and is reflected in our positioning, our philosophy and our day-to-day work.
On the one hand the ongoing quest for efficiency, for achieving the best-possible results with the minimum investment, while also meeting all requirements and respecting deadlines.
On the other hand pure instinct, the almost animal drive behind the creatrive processes at the heart of our industry, tolerating neither hinderance nor obstruction.
As the poet Paul Verlaine* eloquently puts it, effective communication is about expressing yourself in a way that is "never each time the same exactly, nor exactly different”.
* In his poem “My familiar dream" (translated by A.S. Kline)